Insurance Sales Training Registration Email Design
GOAL:
Branded email template for recurring event, an opportunity for life insurance sales profressionals to learn about and test drive an online training product.
Audience:
Insurance agency training and development managers.
Approach:
Branded header incorporates existing print materials branding. Body of email conveys event-specific information, so recipient has it without having to click, and call to action can link directly to registration page.
Specs:
600 pixel wide custom-coded HTML email sent and tracked via MailChimp.