Economics Email Newsletter Branding

GOAL:
Brand three newsletter reports for well-known economist Diane Swonk. A weekly bite-sized report (Snapshot), a Federal Reserve breaking news template (FedFlash), and a monthly newsletter called InFocus.

Audience:
Top financial professional and journalist subscribers.

Approach:
Designed abstracted photography-related graphics to differentiate each report. Incorporated purple background I designed for her television appearances for brand family continuity. Designed masthead and set up template in MailChimp for client distribution.

Specs:
600 pixels wide sent via MailChimp.

Other Views:
InFocus Interactive PDF Newsletter