Diane Swonk Economics PDF Newsletter

GOAL:
Layout design for monthly newsletter by economist Diane Swonk, to be downloaded by subscribers as an interactive, printable PDF. Access link distributed by email newsletter with matching design.

Audience:
Top journalists and financial professionals.

Approach:
Adapted lens graphic for "InFocus" idea and incorporated fonts, colors and logo I designed for DS Economics.

CLIENT:
Chicago economist Diane Swonk regularly appears on CNBC, NPR, Bloomberg TV/Radio, WBBM's Noon Business Hour, the New York Times, Washington Post, and Financial Times. For two years she worked independently as a consultant and economics expert with her company DS Economics, before joining Grant Thornton in 2018 as their Chief Economist. I designed DS Economics identity, website, email marketing and other materials.

Specs:
Four-page 8.5" x 11" interactive PDF + 600 pixel wide email sent via MailChimp.