Back – Health Care Event – Direct Mail Design
GOAL:
Promote hospital renovation to attract qualified nursing candidates to attend recruitment open house, and apply for positions.
Audience:
Registered Nurses in highly competitive recruitment market.
Approach:
Fun, popular culture design incorporates architect's renderings of new hospital, to convey fresh progressiveness of the prospective workplace.
Specs:
6"h x 9"w 4-color process postcard